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Benefits Of Good Customer Service

By Sheetal B. Updated: January 16, 2017
Benefits Of Good Customer Service

How often have we heard “Customer is the king”! Rightly so, a customer indeed is the king and the queen! It's from where the Moolah comes from, right? You might have the best product, the best infrastructure, best talent, but if your customer is dissatisfied, it all comes down to nothing at all. Business growth needs sales, sales will come from demand and demand will come from happy customers. There are no two ways about it. Marketing and business gurus have for the longest time been talking and writing books on good customer service and its importance. Let’s take a look at how exactly it benefits the business!

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Client's Trust and Confidence In Your Business

When you treat a customer with respect, you will make sure that the customer does not leave unhappy. A satisfied and delighted customer will have so much more trust and confidence in your product or service. It is human nature; we form opinions based on our experiences. Positive customer service equals happy customer equals happy memories. Goodwill created through even a small gesture sometimes leaves an impression on the client.

Benefits Of Good Customer Service - Client's Trust and Confidence In Your Business
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The Best Marketing – Word Of Mouth Publicity

Satisfied customers are your best and most cost effective marketing tools. A referred product or service always enjoys a better reception with a first time customer. There are several companies that follow the rule of zero advertising and are growing by just word of mouth publicity. With the ubiquitous social media, word spreads fast, whether good or bad. So in these times of electronic media, it’s even more important to have good customer service practices in place. Negative feedback can have nasty repercussions on a company’s brand and years of carefully built goodwill could get wiped off in a matter of a few days!

Benefits Of Good Customer Service - The Best Marketing – Word Of Mouth Publicity
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Sales Figures Through Repeat Business

Businesses cannot survive on first orders. Companies might dole out several aggressive offers to attract customers, but it can sustain only through repeat business. Small gestures like sending thank you notes, wishing clients well on important days, giving in to minor bargains (which won’t hurt your business); all go a long way in delighting customers and make them come back to you. Stickiness to your product is what is intended and that comes from excellent product along with superior customer service.

Benefits Of Good Customer Service - Sales Figures Through Repeat Business

Customer Service- No More A Neglected Factor

E-commerce has thrown up several opportunities for new age businesses. Traditional organizations need to adapt rapidly as competition is tough and top notch customer service is expected everywhere. With this race for customer’s attention span, only those who adopt good customer service as one of their primary business goals can win.

Benefits Of Good Customer Service - Customer Service- No More A Neglected Factor
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